Client OSIM – Singapore
Funding Private investment by Ron Sim and his company OSIM
Project USA market expansion
Date 2008 - 2013
Lead consultant Jim Krigbaum
Category Trade and balance of power
OSIM Case Study
OSIM is a leading global retailer of healthy living luxury goods relating to reflexology and message therapy. 20/20DC was incorporated to support our long-time friend Ron Sim and his effort to enter the USA market. We incorporated OSIM USA, set up their banking, employee system and negotiated retail leases and buildouts. Provided the beachhead for OSIM expansion in the USA. OSIM went on to purchase Brookstone before concentrating back into their core Asian markets.