Client OSIM – Singapore

Funding Private investment by Ron Sim and his company OSIM

Project USA market expansion

Date 2008 - 2013


Lead consultant Jim Krigbaum

Category Trade and balance of power

OSIM Case Study
OSIM is a leading global retailer of healthy living luxury goods relating to reflexology and message therapy. 20/20DC was incorporated to support our long-time friend Ron Sim and his effort to enter the USA market. We incorporated OSIM USA, set up their banking, employee system and negotiated retail leases and buildouts. Provided the beachhead for OSIM expansion in the USA. OSIM went on to purchase Brookstone before concentrating back into their core Asian markets.